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WANGHAI:QIYESHIGEN、GUANLISHIBEN、WENHUASHIHUN

1983NIANDESHIJIESHISHENMEYANGZIDE?DANGSHI,ZHONGGUOGAIGEKAIFANGZOUZHIDIWUGENIANTOU,YIQIEDOUCHAOZHEMUBIAOWENBUQIANXING。ERKANSIFENGPINGLANGJINGDEJIEDIAN,QUEZHENGSHIRIHOUNEIXIEYAOYANDEMINZUQIYEGAIBIANMINGYUNDEGUANJIANSHIQI。

  NEIYINIAN,HAIWEICHENGBOLIDAWANGDECAOWANGDECHENGBAOLENIANNIANKUISUNDEGAOSHANBOLICHANG;NEIYINIAN,WANKEDONGSHIZHANGWANGSHI“DINGFENGZUOAN”,MAOZHE“TOUJIDAOBAZUI”QUSHENZHENFANMAIYUMIZHUANLEZIJIDETONGJIN;TONGYANGSHINEIYINIAN,SHANDONGQINGDAODEYIGEXIANGJIAOCHANGLI,GANGGANGDANGSHANGDANGWEISHUJIYIGEYUEJIUBEI“PAOQI”LEDEWANGHAIYEZUOCHULETARENSHENGZHONGDIYIGEGAIBIANCHANGZIMINGYUNDEJUEDING,TONGWANGSHIYIYANG,XIAHAI。ZUOSHENME?MAIXIE。

  下海

  WANGHAIBINGBUSHIGEDIDIAODEREN。YIDINGSHUANGXINGHONGMAOZI,YIJIANSHUANGXINGHONGSEYUNDONGFU,DADAXIAOXIAODEHUODONGSHANG,WANGHAIBAZHEISHENZHUANGSHUCHUANCHENGLESHUANGXINGDEYIDONGZHAOPAI。WANGHAIYESHIGEAIJIANGGUSHIDEREN。YEXUSHISHENSHANGDELISHIYINJITAIDUO,YIKOUNONGZHONGLUNANKOUYINDE“ZHEILIMIANJIUYOUYOUYIGEGUSHILE”CHENGLETAHUIYISHUANGXING45NIANLICHENGDEKOUTOUSHAN。

  ERTAZUIAIJIANGDENEIDUANGUSHIJIUZAI1983NIAN。NEIYINIAN,GAIGEKAIFANGRUHUORUTU,JIHUAJINGJIHAISHIZHUTIDIWEI。ERZAIRENMINSHENGHUOSHUIPINGZHENGTIDEDAOTISHENGDEBEIJINGXIA,“SHACUBEN”DEJIEFANGXIEXINGQINGYUELAIYUECHA,YINCISHANGYEBUMENGUODUANJUEDINGTINGZHISHOUGOU。YISHIJIAN,200DUOWANSHUANGJIEFANGXIELIANDAIZHESUOYOUGONGRENDEFANWANQUANDOUZAZAILEDANGSHIXIANGJIAOJIUCHANGDANGWEISHUJIWANGHAIDESHOULI。

  JICIYULINGDAOGOUTONGWEIGUOHOU,WANGHAIYAYIYAO,“NENGZUOXIEJIUBUNENGMAIXIEMA”,YUSHIDANGJIJUEDING,“TOUZHE”MAIXIE。“NEISHIHOUZHONGGUODESHANGYETIZHIHENYOUYISI,ZHEISHISHENGCHANCHEJIAN,ZHEISHICANGKU,XIECONGSHENGCHANCHEJIANCHULAI,JIAODAOKULIWOJIUSUANWANCHENGRENWULE。DANTAMENMAIBUCHUQU,SUOYOUDEJIEFANGXIEDUIMANLEYIZHENGGELANQIUCHANG,BANGONGLOULIYEMANLE,ZOULANGYEMANLE,QUANDOUYONGPENGBUGAIZHE,DAODISHAOLEDUOSHAO,SHEIYEBUZHIDAO。”JIUZHEIYANG,WANGHAIDAIZHEXIEZHIBENJINAN。JINJIEZHE,WANGHAIYOUYONGZHEIZHONG“BUZHUANCHAJIA”DEFANGSHICHENREDATONGLEYANTAI、LINYI、WEIFANG……

  WANGHAIDEJUDONGYILIAOZHIZHONGDICHUNULESHANGYEBUMEN,HOUZHEDANGJIJUEDING,BUJINBUYAOXIANGJIAOJIUCHANGDELAOCHANPIN,SUOYOUXINCHANPINYEYIBINGJUJUE,ZHEIWUYIDUANLEXIANGJIAOJIUCHANGDEHOULU。DANZHENGSHIZHEIYIZHAN,JIANGXIANGJIAOJIUCHANGTUIXIANGLEZIYINGXIAOSHOUDESHICHANGJINGJILANHAI。

  JINGCIYIYI,GUOYINGDEXIANGJIAOJIUCHANGZHENGSHIGAIMINGWEI“SHUANGXING”,ERWANGHAIYEKAISHIDAIZHESHUANGXINGDINGZHEHONGXIANYONGBAOSHICHANGJINGJI。WANGHAIZHUDONGGAOCHENGBAOSHIYAN,CHENSHIDAPOTONGCHOUTONGXIAODELIUTONGXITONG,SHISHUANGXINGSHIXIANCHANPIN100%ZIXIAO,CIHOULIANXUSANNIAN,SHUANGXINGYINGYESHOURUZHIXIANDIZENG,JUNCHAOEWANCHENGCHENGBAOZHIBIAO。

  “ZHEISHIHOUNIMENTINGZHEXIANGGUSHI,DANNEISHIHOUJIUSHIYAOMINGDESHIER”,RUJINZAIHUIDABEIJINGSHANGBAOJIZHEDEWENTISHI,NIANYUGUXIDEWANGHAIMEIMAOYITIAO,SHAYOUJIESHIDIXINGRONGTADANGSHIDEJUDONG。SHISHISHANG,ZAIGAIGEKAIFANGCHUQI,GEXIANGZHIDUBINGWEIWANSHANDEDABEIJINGXIA,QIYEZAIGEZHONGXUANZEFANGMIANDE“LUOZI”SHAOYOUCHACHIHENYOUKENENGHUIYOURUYUDEFENGXIAN,RUJINKANSIJIANDANDEYIJU“XIAHAI”ZAIDANGSHIKENENGYESHIYIBAXINSUANLEI。

  内战

  1983NIANDUISHUANGXINGLAISHUOYOUDUOZHONGYAO?JIBIANSHIBEIYUWEIZHONGGUOXIANDAISHANGYEYUANNIANDE1984NIAN,LIANXIANGKONGGUDONGSHIZHANGLIUCHUANZHIHAIZAIXIANGWUTOUCANGYINGYIYANGDAOMAIBINGXIANG、DIANZIBIAODENGWUPIN。DANJIUSHINEIYINIAN,SHUANGXINGQUANCHANGJIAOXIECHANLIANGYIJINGDADAOLE1289WANSHUANG,LIRUN523WANYUAN,CHENGWEITONGXINGYEZHONGDANGZHIWUKUIDEJIAOJIAOZHE。

  WEIJIZAIBUDUANBIANDADESHUANGXINGZHONGYUNNIANG。1998NIAN,ZAIZIJINGUANLISHANGCHUXIANWENTIDESHUANGXINGQIDONGYI“SIRENMAIDUAN、GUOYOUZIBENTUICHU”WEIZHUDEGAIZHI。2002NIAN,QINGDAOSHUANGXINGMINGRENSHIYEGUFENYOUXIANGONGSIHENGKONGCHUSHI,ERZHEIYEZHENGSHISHUANGXINGYOUSHENGZHUANSHUAIDEGUANJIANJIEDIAN。

  XINANSHUANGXINGBENSHIQINGDAOSHUANGXINGZHONGDUOXIAOSHOUZIGONGSIDEYIYUAN。DANZAI2006NIAN,SHUANGXINGJITUANCHENGDOUKEJITOUZIFAZHANGONGSITURANMAIDUANXINANSHUANGXINGDEQUANBUGUOYOUZICHAN,XINANSHUANGXINGYAOSHENYIBIANCHENGLELIUSHULIDENGGERENGUDONGGONGTONGYONGYOUDEJUYOUDULIFARENZIGEDESIYINGQIYE。

  CIHOU,WANGHAIZHAN21.88%GUFENDEMINGRENSHIYEYI“XINGCHENGHELI”、“BASHUANGXINGZUODAZUOQIANG”WEIYOUYAOQIUZAIXINANSHICHANGSHANGKONGGU51%,DANQUEZAODAOCHENGDOUSHUANGXINGDEFANDUI。ZHICI,ZONGBUHEDIFANGDEMAODUNGONGKAIHUA,WANGHAIYIZHIZHONGJIELINGSHOUHUICHENGDOUSHUANGXINGDESHOUQUAN。YUCITONGSHI,WANGHAIYEBEITUIXIANGLEYULUNDEFENGKOULANGJIAN。“GAIGESHUO”、“MINGRENXINGSIXINGGONG”、“BEIJIUSHIBINGQUAN”DENGJIANRUIDEWENTIXUNSUJIANGWANGHAIBAOWEI。

  XINANSHUANGXINGYEZAISIJIFANPU。SUIZHEXINAN“TEXING”DECHUXIAN,ZHEICHANGNEIZHANDEHETANYONGYUANGUANSHANGLEDAMEN。ZUIHOU,WANGHAIZAIYICHANGMINGWEI“SHUANGXINGSHICHANGGAIGEZHENXIANG”DEXINWENFABUHUISHANGWEIZHEICI“NEILUAN”DINGLEXING:ZHEICIYULIUSHULIFANMU,SHIDIEHEERZIDEMAODUN,ERFEIWAIJIECAICEDEWEIMINGRENSHIYEMOUSILI。

  WANGHAIDUILIUSHULIBUJINYOUZHIYUZHIEN,GENGSHIYILUBALIUSHULICONGYIGEPUTONGGONGRENTIXIEDAOLESHUANGXINGJITUANFUZONGCAIDEWEIZHI。ERJIN,WANGHAIYAOXIANGDANGNIAN,YEZONGYOULIUSHULIDEYINGZI。DANZHEIGESHIHOU,WANGHAIZONGSHIYONG“TAMENLIANGKOUZI”(LIUSHULIHANJUNZHIFUFU)ZHEIYANGDEYIJUDAIGUO,YIJIZONGSHINENGTINGDAOWANGHAIHUAYUZHONGYISHENGWEIRUODETANXI。

  HUNLUANDEGAIZHIXIAOHAOLETAIDUODEJINGLI,SHUANGXINGJIHUCHUYUTINGBAIZHUANGTAI。YUCITONGSHI,ZHONGGUOJIARUSHIMAOZUZHI,MAOYIDAMENCHEDIDAKAI,WAIYOUADIDASI、NAIKEDEJINGONG,NEIYOULINING、DEZHENGDUO,SHUANGXINGDIAODUILE。2002NIAN,QINGDAOSHUANGXINGJITUANWEILIEZHONGGUO500QIANGDEDI237WEI,DAOLE2009NIAN,SHUANGXINGYIJINGHUADAOLEDI500WEI,CINIAN,SHUANGXINGZHENGSHICHUJU。

  黑马

  DONGBIANBULIANGXIBIANLIANG。JINNIAN7YUE6RI,ZAIJINGLILEZHANGDALIANGNIANDEBOZHEHOU,QINGDAOSHUANGXINGSHOUGOUJINHULUNTAIDEKUAGUOBINGGOUANZHONGYUCHENAILUODING。ERZHEICHANGZHUMINGDE“SHETUNXIANG”SHIBINGGOUYEZAIDUJIANGRENMENDESHIXIANJUJIAODAOLESHUANGXING——ZHEIJIACENGJINGZHUANZHUYU“RENXIE”DEQIYE。

  ZUORENXIEDESHUANGXINGSHIRUHEWANQIDEKUAJIE?SHISHISHANG,WANGHAIYUDADUOSHUQIYEJIAYIYANG,ZAISHANGZHANZHONGYONGYOUMINRUIDEXIUJUE。ZAOZAI1998NIAN,SHUANGXINGJIUKAISHISHEZUYUZHIXIEYEYIMAIXIANGCHENGDELUNTAICHANYE,2002NIAN,SHUANGXINGSHOUGOUHUAQINGLUNTAI,2005NIANSHUANGXINGZAIDUSHOUGOUHUBEIDONGFENGLUNTAI,ZHENGSHIDAXIANGLESHUANGXINGDELUNTAIZHAN。ZHEIYIZHANBINGBURONGYI。JIUZAIWANGHAIDAODAHUBEIDEDIYITIAN,DANGDIRENDEDICHUQINGXUDADAOLEDINGFENG,“WANGHAIGUNCHUQU,SHUANGXINGGUNCHUQU”DEHENGFUBIANDIDOUSHI。ZAIGONGRENMENKANLAI,SHUANGXINGZHONGZUDONGFENGYIWEIZHEQIYEZHIGONGCHIDAGUOFANDERIZIJIJIANGHUASHANGJUHAO,JIHUAJINGJITIZHIXIADEANQUANGANYEDANGRANWUCUN。DANJIBIANSHIZHEIZHONGZHENZHANG,WANGHAIYEMEIZOUTUILU。

  “JIEDONGFENGLUNTAICHANGDESHIHOU,NEIGECHANGMIANNIDOUBUGANXIANGXIANG。DANWOSHANGWUJIANGWAN,XIAWUJIUYIDIANDONGJINGDOUMEIYOULE。”DANGSHI,WANGHAIYONGYICHANGZHANGDA3GEXIAOSHIDEJIANGHUARANGYUANGONGMINGBAI,WAIZIYIJINGJIEGUANDONGFENGLUNTAISHINIAN,BUJINMEIYOUSHIQIYEXIAOYITISHENG,FANERDAOZHIZHEIYICENGJINGQUANGUOZUIDA、ZUIYOUFAZHANQIANTUDELUNTAICHANGKUALE。YINCI,“ZHIYOUZIJICAINENGJIUZIJI,ZHIYOUDONGFENGCAINENGJIUDONGFENG。”

  XIANZAILAIKAN,SHUANGXINGDANGSHIDEBINGGOUSIHUSHISHUNSHIERWEI。20SHIJI90NIANDAIHOUQI,GUOWAIQICHESHENGCHANJUTOUKAISHILEQIANGTANZHONGGUOSHICHANGDEZHENGDUOZHAN。DANGSHISHIJIELUNTAIQIANSANQIANGMEIGUOGUTEYI、FAGUOMIQILINHERIBENPULISITONGFENBIEBINGGOULEDALIANXIANGJIAOZONGCHANG、SHENYANGLUNTAIZONGCHANGHESHENYANGDISANXIANGJIAOCHANG,DARUZHONGGUOSHICHANG,QITAWAIZIQIYEYERUYUHOUCHUNSUN。LUNTAIXINGYECHENGLEHONGHAI,SHUANGXINGMEILIYOUYANZHENGZHENGKANZHEJIHUILIUZOU,ZAICHANNENGGUOSHENGDEYINYINGSHIZHONGHUIZHIBUQUDESHIJINIANJIAN,BANLUCHUJIADESHUANGXINGTONGGUOBINGGOUCHENGGONGKUODALEZIJIDEGUIMO,CHENGWEIZHONGGUOLUNTAIYESHACHULAIDEYIPIHEIMA。

  “CONGXIAOJIUHAODOU”,TANJIDANGNIANLUNTAIXINGYEDEZHUANXING,WANGHAIDUIBEIJINGSHANGBAOJIZHERUCIGAIKUODAO。ERTAYEJIHU“DOU”LEYIBEIZI,SUIRANDAOLETUIXIUNIANLING,WANGHAIBUDEBUCONGTAYISHOUDAICHULAIDELUNTAICHANGSHANGTUICHU,DANTAXIANRANMEIYOU“ZHETENG”GOU,YUSHIZUOCHULEHUIGUIRENXIEDEJUEDING,ZHUANGONGLAONIANSHICHANG。WANGHAICHANGYI“LAOXIEJIANG”ZIJU,“WURUXIETU,YIZOUSISHIWUNIAN”YECHENGLETADEKOUTOUSHAN。RUJIN,SHUANGXINGBAINIANDANCHENJINZAIYANQIAN,SHEIYOUNENGYULIAO,WANGHAIZAIDUBAZHONGXINHUIGUIRENXIE,BUHUISHILINGYIZHONGYIYISHANGDEWANGZHEGUILAINI?

  敢为天下先

  ZAIWANGHAIDEBANGONGSHILI,ZHIJINHAIGUAZHEYIFU“GANWEITIANXIAXIAN”DEBIANPAI,ERZHEIHUOXUYESHIWANGHAIZAISHUANGXINGCHENFU45NIANLAIZUISHENKEDEXIEZHAO。

  BUJUXIAOJIE,ZHANGYANGPENGPAI,GANSHUOGANZUO,YURENMENXIANGXIANGZHONGNEILIANCHENZHEDEQIYEJIAWANQUANBUTONG,ZAINIANGUOQISHIQUEJINGSHENJUESHUODEWANGHAISHENSHANG,WOMENKANDAODESHIYIZHONGGEXING。TAHAOBUYANSHIZIJIDEGUANGMANG,YONGTADEHUASHUOJIUSHI,“WOJIUSHIZUIHAODESHUANGXINGDAIYANREN”。

  ZHENGSHIZHEIYANGDEXINGGE,RANGWANGHAIZAIGAIGEKAIFANGSHANGWEICHENGXINGDESHIHOU,BIANGANYUZUODIYIGECHIPANGXIEDEREN。DANZHEIZHONG“GANMAOTIANXIAZHIDABUWEI”DEGEXINGYEYIDURANGWANGHAIBEIKOUSHANGLE30DING“MAOZI”,HAOZAIWANGHAIMEICIDOUNENGHUAXIANWEIYI。RUGUOYICI“ZHAIDIAOMAOZI”HAINENGYONGJIAOXINGLAIXINGRONG,NEIME30CIJIAOXINGJIUZUYIZHENGMINGSHILILE。WANGHAIHESHUANGXINGJIUXIANGGAIGEKAIFANG40NIANDESUOYING,WULUNSHICHUQIDEJILIUYONGJINHAISHIZHONGTUGAIGEWANLU,DOUBUZHISHIYIGEQIYEFAZHANDESHENGMINGXIAN,GENGSHIGAIGEKAIFANGZAISHICUOGUOCHENGZHONGDECHENGZHANGHEWANSHAN。

  对话

  汪海:创名牌是最好的爱国

  WANGHAISHIYIGEYOUFENGMANGDEREN。CONGDANGNIANDIYIGETOUZHEMAIXIEXIAHAIJINSHICHANG,DAODIYIGEYIQIYEMINGYIZHAOKAIXINWENFABUHUI,DIYIGETUOLIJIHUAJINGJITONGGOUBAOXIAO,DIYIGETUOLIJIHUAJINGJILIUTONGTIZHIJIANLIZIJIDEYINGXIAOWANG……WANGHAIPINLEYIBEIZI。RUJINNIANYUGUXIDETAQUEBINGMEIYOUBEISHIGUANGMOPINGLELENGJIAO,XIANGFANNINENGCONGTADESHENSHANGKANDAOSHUYUNEIYIDAIQIYEJIAGONGTONGDEYINGZI,GANCHUANG,GANPIN,GUZILIHAIYOUXIENANYIMOMIEDEJIAGUOQINGHUAI。

  背靠政府是绝不能马虎的问题

  北京商报:1988年,首届全国优秀企业家活动上,您作为20位厂长之一,当选了这一荣誉。而在今天,仍然活跃在企业一线的人只有您一位,您能总结一下原因吗?

  汪海:如果要我说的话,这要分成两个方面,第一是政治方面,即在中国这个特殊的市场经济社会里,企业家必须背靠政府,永远不能大于政府、大于共产党,这是所有企业家的方向,是绝对不能马虎的问题。而在思想方面就是要坚持创新。企业家要创新不单指技术创新,这只是创新的一个方面,同样重要的就是要有一个好的企业家带领,企业家的管理创新。比如两弹一星,当时如果没有那些老将老帅领着,或许我们现在还不知道猴年马月能搞出两弹一星。所以那个时候的老将老帅,就是企业家。

  企业是根、管理是本、文化是魂

  北京商报:中国企业一直面临牌建设的问题,作为一个民族品牌的成功企业家,您在品牌建设上有什么样的经验?

  汪海:我用名牌和品牌创造了文化,这在后面起到了很大的作用。当时橡胶九厂是最乱的单位,后来刘鹏到了青岛任市委书记,才稳住了阵脚。然而稳中有乱,因此我提出,创名牌就是最好的爱国,名牌就是商战中的原子弹,名牌才能代表企业精神,用名牌文化、底蕴以及内涵对员工进行了良好的教育。说爱国大家还是很一致的,产品和爱国情怀一定要联系起来。

  ERZAICHUANGPINPAISHI,GULIDIJIANGMINGPAI,BUFUHESIXIANGHEXIANSHI、BUYUGUOJIAMINZULIANXIZAIYIQISHIBUQIZUOYONGDE。YINCIDAOHEDEGAOYUYIQIE,BAPINPAILIEWEIGUOJIALIYI、MINZULIYITONGSHIYOUSHIGERENLIYIDESHIHOU,DAJIAZIRANYUANYICHULI。

  WONENGGOUBACHANGZIZHENGDUNQILAI,BUSHIWOWANGHAIYOUDUODANENGLI,WANQUANKAOYIZHONGZHENGYI。ZHIJIANGWEIRENMINFUWUSHIMEIRENYUANYITINGDE,YAOJIEHESHIJIQINGKUANG,WOMENDEMUBIAO,GUOJIADERONGYAO,ZHEIJIUSHIPINPAIDELILIANG。YONGPINPAIJILIYUANGONG,WENHUACHUANGXIN、PINPAICHUANGXINGENGWEIZHONGYAO。ZHEIJIUSHIWOSHUODESHICHANGSHIGEN、GUANLISHIBEN、WENHUASHIHUN。

  知识+实践才能有收获

  北京商报:目前,越来越多的年轻人选择创业,那么您作为一位实业家,对年轻人创业有什么样的看法?

  汪海:年轻人创业的问题习近平总书记已经在讲了。年轻人在学校就学电脑,出来还学电脑,究竟在电脑上能有多大的创新?所以归根结底,还是要回归到实践当中去。要将知识与实践相结合再回到电脑,才能有所创新。真正有能力的人要在实践当中收获知识,要能够俯下身子,再回过头来才能够提高,才能创造东西。但现在的年轻人有些浮躁,正能量的东西大家都在喊,怎样才能静下心来将知识与实践相结合才是最重要的。

LAIYUAN:BEIJINGSHANGBAO  

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